The Future of Miami’s Hospitality Landscape:
A Live Entertainment Gold Mine
Next to palm trees and the millions who say dalé (pronounced dah-lay), construction cranes in Miami are ubiquitous. Almost as commonplace as live entertainment.
Like re-animated dinosaur skeletons they rise high into the sky. Their craning heads swiveling about, grip giant beams and steel girders as if building a treetop nest. Little by little, the city’s newest skyscrapers gain height. The concrete canopy grows. From luxury condos and a new train station, to upscale malls, Miami remains in a robust building boom.
That’s especially true for hospitality brands. In October it was announced that another property was going up, a Waldorf-Astoria. Its location: next to the InterContinental, at the mouth of the Miami River at the edge of Brickell. Combined with Kimpton EPIC, the Hyatt Regency, and the JW Marriott, this tiny corner of downtown will feature five hotels. The trend is clear. Across South Florida nearly 4,200 hotel rooms will be completed in the next two years. That’s a 71 percent increase from 2017-2018.
While the 140-room Waldorf isn’t slated to open until 2021, the hotel is one of dozens added to the city’s roster in the last few years. And with Miami-Dade’s hotel occupancy rate at 72.4 percent from June 2017 to June 2018, you can bet that plenty of live entertainment will be booked at these luxurious pleasure palaces.
Checked In For Entertainment
To some Miamians it may seem obvious. To out-of-towners, less so. But in the city that really never sleeps (take that New York), hotels are ideal venues to host live entertainment. Why? Think: swanky pools with a sexy, fit, sophisticated crowd. Envision expansive bars with top-shelf bottles and professional mix-masters serving exotic drinks. Then there are the ballrooms and lecture halls that feature high ceilings with great acoustics that can accommodate large crowds.
Equipped with these natural live entertainment attributes, beginning in at least 2015, hospitality brands took note of a simple fact. For the majority of Millennials aged 18-34 music is the one thing they value most. Unlike our black hole-like portable screens that draw our attention inward, live entertainment facilitates an outward experience. Turned on and tuned in like their parents before, attendees connect with fellow attendees in sometimes deeply spiritual ways. Feeling the music and experiencing a DJ’s light and sound effects enables closer bonds. And when the mood is right, romantic attachment – all thanks to the power of live entertainment.
As if on cue underscoring this point the New York Times published an article on December 27 highlighting five hotels booking live entertainment events in 2019. They include:
- Kimpton Hotels – In 2019 the hospitality brand will host seven “intimate performances” of no more than 200 guests at each event. Locations include, Austin, Tex., Nashville, San Francisco, Toronto, Boston and Los Angeles. While Miami isn’t yet on the list you can bet it will be in 2021, taking live entertainment to next-level success.
- Act Hotel – California-based Ace Hotels will host a 10-day live entertainment event called the Desert Gold Festival. Not to be outdone, the New Orleans Ace will host its Six of Saturns festival April 26-May 30. And up for its second run, Ace Chicago will be back with its own brand of live entertainment fun in July.
- W Hotels – From Bellevue, Washington, to Dubai, UAE, the W Hotels brand plans to host a variety of live entertainment events. In the desert city the brand’s Wake Up Call festival is slated to attract a sizable A-list crowd.Described as a “multi-day music festival exclusively for Starwood Preferred Guest® (SPG®) and Marriott Rewards® members,” the brand creatively combines loyalty rewards programs with live music.
- Fellah Hotel – From March 28-31, the month will go out like a lion at the Fellah Hotel where a live entertainment festival will take place on the property’s 27-acre farm. The festival also plans shuttles for those who stay at other hotels. Artists include the Mercury Prize-winning band Young Fathers and the Dutch disco-house D.J. Hunee.
- Hard Rock Hotels – In 2019 Hard Rock comes to China. The Hotel Shenzhen Mission Hills hotel will host its annual live entertainment gathering with acts yet to be announced. But combined with its Sound of Your Stay Program, which allows guests to check out Fender guitars and amplifiers and bring them to their rooms, you can bet this event will be a crowd pleaser.
Music to your Ears: How Dry N Wet Can Help
Here in Miami and neighboring Miami Beach there is also no shortage of hotels to experience live entertainment. From the iconic Surfcomber on 17th and Collins Ave. and the Fontainebleau a little up the road, to East, Miami, in the Brickell City Centre in the heart of downtown, sometimes it feels as if hosting live entertainment events is what Miami does best.
Dry N Wet, the experts in live entertainment and event planning, embrace this culture with dedicated passion. Our team of talent brings together decades of industry experience. And our driving mission is to take the headache and hassle out of planning and executing live events like these. Our exclusive entertainment 3-tier system streamlines the selection process. That way your budget and the type of event you want to throw aligns with those of your guests.
In the Magic City, blessed with year-round warmth and noted as one of North America’s sunniest locations in winter, now is the time your hospitality brand should be thinking about throwing its most amazing rooftop or poolside live entertainment event yet.
Because, remember, if you don’t, others hotels – like those mentioned above – will! In that case, the expression you’ll hear from your guests won’t be “dalé,” it’ll be “a la mierda con esto.”
For our English readers, we’ll let you run that through Google translate.